Company Profile
 
 

  ESTABLISHED: APRIL 1999:
 

Earlier DSL Marketing Private Limited was a division of Ajay Metachem Limited, dealing with Marketing  of in House as well as imported industrial products KLUBER. In the year 1999, the division was separated as a  new company DSL Marketing Pvt. Ltd, with a distinct objective to create world standard Industrial Marketing Organization.

 

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  OBJECTIVES:  

 

  • To provide platform to world class Brands of Industrial Products to reach Indian Market.

  • To expand the network for providing optimum customer service to their satisfaction.

  • To enrich knowledge base for adding value to service.

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  PRESENT BUSINESS:  

 

Represents the following International Brands in India

 

 

  ROCOL LUBRICANTS – U K.

 

ROCOL, UK is an ITW group fortune 500 company. Rocol is pioneer in manufacturing and marketing specialized industrial grease and lubricants. Rocol as a brand is known for its quality products, consistency and customer oriented marketing approach.Rocol has its presence in more than 80 countries.

 

 

  ROCOL SITE SAFETY.

 

ROCOL SITE SAFETY SYSTEMS products are
technically advanced high quality, superior products tested and manufactured to the highest possible standards. It manufactures a product which makes premises and work places like warehouse, factories, construction sites, offices public buildings safer.

 
  ROCOL METAL WORKING.
 

 

  ENI SPA REFINING AND MARKETING DIVISION – ITALY.

 

Eni is one of the most important integrated energy companies in the world

Eni operates in the refining and marketing of petroleum products through its Refining & Marketing Division.

The marketing activities of the Refining & Marketing Division also include the sale of Fuels, Combustibles and Lubricating Oils to the Industrial, Agricultural and Transport sectors

Eni owns a number of production plants for finished lubricants and greases in Italy, Europe, North and South America and the Far East.

 

 

  SOLVAY SOLEXIS – ITALY

A Solvay group company the world leader in Fluorinated specialties, High performance polymers, Fluoro chemicals etc. The company has a worldwide network of manufacturing and Marketing with head quarter at Italy.

 

 

  AJAY METACHEM PRIVATE LTD. INDIA.

One of leading manufacturers of foundry chemicals having 3 manufacturing units, and 28 branches all over India. It also manufactures specialty chemicals.

 
 
  ITW POLYMER TECHNOLOGIES

ITW Insulcast is one of 750 U.S. divisions of a $17.5 billion global manufacturer and marketer of high performance coatings, speciality lubricants and cleaners that employs over 55,000 people and operates manufacturing and distribution facilities in 48 countries.
 
 
  JAMES WALKER DEVOL

For over 40 years we have been able to pride ourselves in pioneering the design and development of advanced engineering thermoplastics. Devol has built a strong and enviable reputation as a leading innovator in its field and we believe that it is our proactive approach to problem solving which sets us apart from our competitors.

 
 
  LANO PRO - GREEN LUBRICANT

More than a decade of research in Norway has uncovered a way to create a stable emulsion of lanolin and vegetable oils

Unique technology. Most environmentally friendly, high-performance, lubricant/corrosion prevention product in the market with minimal ecological footprint and no threat to human health while simultaneously having all the favorable characteristics common to conventional petrochemical-based solutions.

 
 
  MEDAZ CLEAN

Industrial Cleaner

 

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  OUR MISSION:  
 

 • To Create and provide a world class platform of infrastructure to International brands who wishes to enter Indian Market.

 • To expand the Marketing net work to cover the industrial areas to provide optimum customer service to their satisfaction.

 • To enrich knowledge base & impart need based technical information to internal & external customers as a value added service.
 

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  OUR STRENGTH:  

 

 • Well established Industrial Marketing Organization.

 • Long experience in Marketing Industrial specialty maintenance products, since last 20 years.

 • Represents reputed International Brands like ROCOL – UK, Agip – Italy, Solvay Solexis – Italy

 • Strong Techno commercial capability with own technically qualified & well trained by (Kluber-Germany, Rocol -  UK & Prolab - Canada) Sales & Service personnel.

 • Well established net work of qualified Distributors trained by DSL & Principals to provide both Technical & Commercial Services.

 • Strong Customer contacts across Industrial Segments.

 • Financially Sound.

 • Well experienced in establishing and creating strong brand image in Indian Market.

 • Firmly believes in working closely with principal to create brand establishment.

 • Professionally managed company

 • We believes in marketing not sales.

 • We provide value added service to customers like, product selection, problem analyzing & solution, sample analysis, on the floor technical training, job work etc.
 

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  EMPLOYEE MANAGEMENT:  

 

 • DSL is seven years young company. People who have joined the organization are qualified & are exposed to progressive professional organization. To keep the team intact & create a motivated, achievement oriented working group, efforts are being made for suitable working culture in place.

 • We therefore have formulated a Business ethics which is people oriented.

 • High level of care is taken at recruitment stage for selecting personnel. Qualities being looked for are entrepreneurial mind, high level of motivation, achievement oriented & team player.

 • Company provides product training as well as knowledge enhancement training in other areas.

 • Having decentralized management. Employees are encouraged to take business decisions within board corporate policy parameter.

 • Management is open, transparent & participative. Major policy decisions are being taken after brainstorming within the company.

 • Constant efforts are being made to keep high level of motivation among all members.

 • All employees of the company shares success of the company suitably.

 

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  DISTRIBUTOR MANAGEMENT:  

 

DSL is a Marketing organization. Majority of success depends on efficient Distributor network & their commitment to DSL.

 • We strongly believe that Distributor is an extension of organization.

 • While recruiting Distributor, we take high level of care to look at the persons involved, their attitude, working style, future plans etc., to see that whether it has synergy with what we are looking for in short & long term.

 • We believe in open & transparent relationship with distributors. Our policies are open, flexible & Distributor friendly.

 • We don’t believe in dumping stock to Distributor. We rather work with Distributor to create the Market.

 • We have regular training Programmers for the Distributor & their sales personnel. We take care that our attitude towards customer servicing is reflected through the Distributor.

 

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  BUSINESS PHILOSOPHY:  
 
 • We believes in marketing not sales.

 • We are Solution Provider.

 • We deals with only value added Products.

 • We believe in long term customer relationship.
 

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  FUTURE PLAN:  
 
 • Initial stabilizing phase is over. Looking forward :

 - Expand business by adding suitable product lines.
 - Multiply turnover.

 • Entry into manufacturing with Collaboration if essential.

 • Further network expansion.
 
 
 

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